Did you know “not provided” is the #1 converting keyword in the world, for every website combined? Quick, check your Google Analytics account. See your conversions for the keyword phrase (not provided)? It’s off the charts!
It’s not just you. In fact, “not provided” is the top converting organic search term in the entire Google universe. Billions of dollars convert everyday on this single keyword phrase alone. Learn more here.
Does your (not provided) traffic look like this?
On October 18, 2011, Google announced they will no longer pass keyword query data through its referrer string for logged in users. This means that instead of showing organic keyword data in Google Analytics, visits from users logged into Google will show as “not provided.” At the time, Google said they expected this to effect less than 10% of all search queries.
Soon after, many webmasters started reporting up to 20% of their search queries as keyword (not provided). Google responded by saying that the 10% figure was an average across all worldwide sites and that some differences would exist based on country location and type of website.
With the launch of Google+, webmasters fear that more and more users will create, and log into, Google accounts. This would result in an even greater percentage of “not provided” keywords.
Still, it is clear that (not provided) will remain the #1 Google keyword in the world.